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Digital Marketing: Knowing the Basics of Search Engine Optimization (SEO)

Digital Marketing: Knowing the Basics of Search Engine Optimization (SEO)

11 June

It goes without saying that people’s way of shopping and buying has changed a lot compared to what it was a decade ago. People spend thrice as much time online as they did way back in the 90s. Going by the literal meaning of marketing – it is connecting with your customer at the correct time and the correct place. Since now you see many customers spending more and more time on the Internet, it has become redundant to market your business online. So, what is Digital marketing? In simple words – It is marketing done via electronic media. Digital media is widespread to the point that customers can access data whenever and wherever they need it. Due to this, a digital marketer needs to place the strategies accordingly, to gain the most out of it. The competition in terms of digitally marketing a business has always been an increasing graph. The right combination of digital platforms and methods will help you achieve an organization’s vision.

We have listed down some effective digital platforms that are efficient and which can help you with achieving the goals:

  • Business Website,
  • Blog posts,
  • Newsletters,
  • Infographics,
  • Social media (Facebook, Instagram, LinkedIn, Pinterest, Tumblr)
  • E-mail Marketing
  • Digital Display marketing

While we know the platforms to market the business, it should be however be paired with the right marketing tactics as well. Seasoned digital marketers use Search Engine Optimization (SEO), Social Media Optimization (SMO) and Pay-Per-click (PPC) to promote and increase traffic on their platforms online. In today’s blog, we will be learning more about SEO method.

Search Engine Optimization:

In the olden days, the vendors used to lure customers with different offers to visit their shops and buy things. They had various tactics through which they brought customers to shops which in turn helped them increase the revenue.

Nonetheless, with changing media marketing, individuals do not have time to look for the items, so offers which are alluring to them they buy it. Due to this, a marketer needs to take care that their promotion can be searched in a very short time. Today’s world depends on search engines to know about almost everything. After all, “if they can’t find you, you don’t exist.” The SEO help rank your website/post in the top list of the search engines like Google,MSN and Yahoo etc. It is to increase quality and quantity of traffic. The search engines crawlers cannot index the content inside the graphics. No matter how attractive the site may look, it would still not drive more traffic. It is important that a digital marketer uses less of graphics and more of content on the site. SEO techniques for a particular search engine depend on search engine algorithms.

After the website is set up according to the SEO techniques, you can drive more customers with the help of Search Engine marketing and other paid search services. These ads are served up based on exactly what term the user is searching and when they are searching for it. Optimization is everything. It starts from how descriptive the title tags and meta descriptions are and to linking the other pages that you want to promote.

Conclusion:Search engine optimization should be the first on a digital marketer’s check-list.

Interested to learn more about SEO? Join Atlas Academy today to become an SEO expert. Don’t forget to attend the Digital Marketing & E-commerce Workshop on 23rd June 2018 by Atlas Academy. Register TODAY!

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