Gone are the days, when the message sent by the business owners to customers had information of just what they needed them to know. Digital media is a regularly developing onset of entertainment, news, shopping and social collaboration. Purchasers are currently presented not simply to what your organization says regarding your image, but also to what the media, companions, relatives, peers, and so forth., are stating too. What’s more, they will probably trust them than you. Individuals need brands they can trust, organizations that know them, communication that is customized and relevant, and offers custom-made to their requirements and inclinations.
In 2017, 71% internet users were social media users. By 2019, it is estimated that there will be around 2.77 billion social media users out of the 7.6 billion people of the world! Social media doesn’t just mean the use of sites like Facebook, Instagram, Pinterest, Snapchat, Twitter, LinkedIn, Whatsapp etc., but also conversing via emails, Social news & bookmarking websites. Digital Marketing is all about the visibility of your business online. So, what are the ways through which the customers will come across your business website or your product?
- Your site is ranked among the first pages of the search engine.
- Recommended by a person or website they visit
- The customer already knows about your business and searches for you.
In the previous blog, we learned that SEO helps you rank your website on the popular search engines and drives the traffic on the website. However, there isn’t much difference between SEO and SMO as they focus on the same goal of making some leads on the website. I have pointed out some major points to use efficient optimization via Social media.
Social Media Optimization:
Optimization of the social media platforms gives an insight of your business and creates the trust among the customers since they would also see you recommended by others. The feature of SMO deals with enhancing your company’s presence and online reputation through interactive platforms. The content that you create for your website should be up-to-date to engage most people. To make it easy to interact with people, you need to target the networks with which to interact. So, how can you ensure that the social media helps you drive traffic to your website?
Worth Sharing Content:
Content should be catchy and should grab the attention of the readers. To make the content shareable, include things that are trending and relevant to the targeted customers. Keep engaging with your followers and keep refreshing the content. You will learn the different perspective of your community online. Use your humor to attract more and more people online. Yes, you need to be careful with what you include, however, be smart and play with the content using memes or embedded GIFs. Visual content will help drive traffic.
Connect with Quality:
You likewise need to build a network with high quality. Quality possibly matters more than the amount. Search for the specialists in your field, read what they say, connect with them to communicate and discuss your thoughts.
Buttons are Useful and not just Cute:
Incorporating social buttons will demonstrate your social existence and afterward, individuals will either tail you on twitter or like your page on Facebook. Setting the social sharing buttons on your site can build the traffic to your site.
Conclusion: Make the most of Social media for Digital Marketing. It is emerging as the next big thing after search engines!
Learn how to become an SMO expert by joining Atlas Academy! Also, don’t forget to join us at the event where we elaborate more on Digital Marketing & E-commerce platforms on 23rd June 2018 at Ahmedabad Medical Association.